Blog by Olga Kalinina: product design, UX, SaaS and AI

Based on trends across 100 startup listings as of March 2026, this analysis highlights where AI is creating real value — across products, business models, and categories.

User research is crucial for gathering insights about the target audience, their needs, pain points, and behaviors. This process helps inform design decisions and improve product usability.

User research is crucial for gathering insights about the target audience, their needs, pain points, and behaviors. This process helps inform design decisions and improve product usability.

Wireframing involves sketching layouts for interfaces, focusing on structure and functionality without distractions of color or graphic design. It serves as a blueprint for the final design.

Prototyping allows designers to create interactive mockups of their designs, enabling user testing and feedback before final development, ensuring that the product meets user expectations.

Interaction design focuses on creating engaging interfaces with well-thought-out behaviors and actions, ensuring that users can navigate seamlessly and enjoyably.